Bettye Muller
MedLabs Diagnostics
It is one of the oldest diagnostics laboratories in the world. Unfortunately, it was starting to look that way. But after lots of strategic discussion, we identified what made this lab great: its passion to conform itself to the specific needs of each client. This led to the creation of a new platform for the company. "We're the diagnostic company built to the perfect specifications: yours” has given MedLabs a fresh new attitude, a new mantra for its employees, and a reinvigorated sense of purpose for the next (third!) generation of owners.