Calling all marketers!\u00a0 Presenting the newest way to speak to that hard-to-reach teen demographic.<\/p>\n
When the Rancho Bernardo (CA) school district recently slashed its budget by one-third, calculus teacher Tom Farber realized he had a problem.\u00a0 He\u2019s pretty good at math, and could calculate that he wouldn\u2019t be able to afford enough paper and toner to prepare his kids for the AP Test.\u00a0 So Farber did what any sane American would do:\u00a0 he started selling ad space on his tests.\u00a0 A blurb on Tom\u2019s Quiz will set you back $10, a Chapter Test runs $20, and that spread advertisement on the Final will cost you 30 clams.<\/p>\n
And can ya blame him?\u00a0 The average teacher spends over $400 of his or her meager income on supplies for their kids, according to the National Education Association.\u00a0 They\u2019re looking for deals on Craig\u2019s list, they\u2019re hitting the close-out sale at WalMart, they\u2019re asking for support from local corporations.\u00a0 But as budgets continue declining, they\u2019re stuck covering the difference.<\/p>\n
So far, Farber has sold $350 worth of advertising, including space for a dentist\u2019s ad that reads “Brace Yourself for a Great Semester!”\u00a0 Which got us thinking about the possibility of this new teen medium. \u00a0Imagine:\u00a0 \u201cDrop the AXE on bad grades,\u201d \u201cAvoid Mid-Term blemishes with Clearasil\u201d or perhaps \u201cStudy Hard. Trojan.\u201d\u00a0 (Sorry, was that last one disrupting the class? We\u2019ll go see the principal now\u2026)<\/p>\n
This economic crisis is horrible, and we feel for Mr. Farber.\u00a0 But hey, we\u2019re ad guys; we\u2019re always putting a positive spin on things. \u00a0So until the budget gap is closed in Rancho Bernardo, we support the new medium.\u00a0 We\u2019re thinking the kids aren\u2019t just learning Math. \u00a0They\u2019re getting a crash course in Economics and Communications.<\/p>\n","protected":false},"excerpt":{"rendered":"Calling all marketers!\u00a0 Presenting the newest way to speak to that hard-to-reach teen demographic. When the Rancho Bernardo (CA) school district recently slashed its budget by one-third, calculus teacher Tom Farber realized he had a problem.\u00a0 He\u2019s pretty good at math, and could calculate that he wouldn\u2019t be able to…\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[32,187,1089,1216,1250],"class_list":["post-249","post","type-post","status-publish","format-standard","hentry","category-4","tag-advertising","tag-budget-cuts","tag-school","tag-teens","tag-tom-farber"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/quicksilverhg.com\/thequicksliver\/wp-json\/wp\/v2\/posts\/249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quicksilverhg.com\/thequicksliver\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quicksilverhg.com\/thequicksliver\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quicksilverhg.com\/thequicksliver\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/quicksilverhg.com\/thequicksliver\/wp-json\/wp\/v2\/comments?post=249"}],"version-history":[{"count":0,"href":"https:\/\/quicksilverhg.com\/thequicksliver\/wp-json\/wp\/v2\/posts\/249\/revisions"}],"wp:attachment":[{"href":"https:\/\/quicksilverhg.com\/thequicksliver\/wp-json\/wp\/v2\/media?parent=249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quicksilverhg.com\/thequicksliver\/wp-json\/wp\/v2\/categories?post=249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quicksilverhg.com\/thequicksliver\/wp-json\/wp\/v2\/tags?post=249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}