{"id":477,"date":"2007-10-19T16:30:03","date_gmt":"2007-10-19T20:30:03","guid":{"rendered":"http:\/\/thequicksliver.wordpress.com\/?p=477"},"modified":"2007-10-19T16:30:03","modified_gmt":"2007-10-19T20:30:03","slug":"10-19-07-want-some-hubris-with-that","status":"publish","type":"post","link":"https:\/\/quicksilverhg.com\/thequicksliver\/10-19-07-want-some-hubris-with-that\/","title":{"rendered":"10.19.07 Want Some Hubris With That?"},"content":{"rendered":"<p>Finally!\u00a0 You can get a good taco in Mexico City.<\/p>\n<p>The folks at YUM brands that own KFC, Pizza Hut and Taco Bell have come to the conclusion that Mexicans need a little help with their food preparation. \u00a0So they\u2019ve announced the opening of a new Taco Bell franchise in Mexico\u2019s capital. \u00a0The city is already overrun with Starbucks and McDonalds, and Mexicans are huge fans of all things gringo. \u00a0But many are scoffing at the idea of reverse-marketing Mexican food to the people that invented it. \u00a0In an attempt to make the place more \u201cAmerican\u201d, the joint also sells other items like cheese fries and ice cream. \u00a0But so far the locals aren\u2019t impressed.\u00a0 Marco Fragoso, a 39-year-old office worker sitting down for lunch at a traditional taqueria in Mexico City, said, \u201cThey\u2019re not tacos. They&#8217;re folded tostadas. They&#8217;re very ugly.&#8221;\u00a0 Complained pop culture historian Carlos Monsivais, &#8220;It&#8217;s like bringing ice to the Arctic.\u201d<\/p>\n<p>And here\u2019s additional evidence of America\u2019s grotesque marketing hubris:\u00a0 Hardee\u2019s new Country Breakfast Burrito. \u00a0This baby\u2019s got everything you need to start your day off right. \u00a0Two egg omelets, bacon, sausage, diced ham, cheddar cheese, hash browns and sausage gravy, all wrapped inside a flour tortilla.\u00a0 It addresses a real market need, says Brad Haley, marketing guru for the chain. \u00a0&#8220;It makes this big country breakfast portable,&#8221; he said.\u00a0 Fair enough.\u00a0 But the problem with the thing isn\u2019t that it has an obscene 60 grams of fat; it\u2019s that it has only 920 calories. \u00a0C\u2019mon, why stop 80 calories short of a grand?\u00a0 Add a dollop of sour cream, you could easily push this thing to an even 1000 calories. \u00a0That\u2019s a much easier number to punch into your stair climber at the gym.<\/p>\n<p>No word yet on whether YUM plans to open frankfurter stands in Frankfurt, or sell dog-kebabs in Seoul.<\/p>\n<p>But Mr. Haley, your defibrillator is on its way.<\/p>\n","protected":false},"excerpt":{"rendered":"Finally!\u00a0 You can get a good taco in Mexico City. The folks at YUM brands that own KFC, Pizza Hut and Taco Bell have come to the conclusion that Mexicans need a little help with their food preparation. \u00a0So they\u2019ve announced the opening of a new Taco Bell franchise in&hellip;\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[45,200,418,419,544,813,1197,1198],"class_list":["post-477","post","type-post","status-publish","format-standard","hentry","category-2","tag-america","tag-calories","tag-fast-food","tag-fat","tag-hardees","tag-mexico","tag-taco","tag-taco-bell"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/quicksilverhg.com\/thequicksliver\/wp-json\/wp\/v2\/posts\/477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quicksilverhg.com\/thequicksliver\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quicksilverhg.com\/thequicksliver\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quicksilverhg.com\/thequicksliver\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/quicksilverhg.com\/thequicksliver\/wp-json\/wp\/v2\/comments?post=477"}],"version-history":[{"count":0,"href":"https:\/\/quicksilverhg.com\/thequicksliver\/wp-json\/wp\/v2\/posts\/477\/revisions"}],"wp:attachment":[{"href":"https:\/\/quicksilverhg.com\/thequicksliver\/wp-json\/wp\/v2\/media?parent=477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quicksilverhg.com\/thequicksliver\/wp-json\/wp\/v2\/categories?post=477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quicksilverhg.com\/thequicksliver\/wp-json\/wp\/v2\/tags?post=477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}