{"id":646,"date":"2011-01-28T15:36:19","date_gmt":"2011-01-28T20:36:19","guid":{"rendered":"http:\/\/thequicksliver.wordpress.com\/?p=646"},"modified":"2011-01-28T15:36:19","modified_gmt":"2011-01-28T20:36:19","slug":"1-21-11-super-stupid","status":"publish","type":"post","link":"https:\/\/quicksilverhg.com\/thequicksliver\/1-21-11-super-stupid\/","title":{"rendered":"1.28.11 Super Stupid"},"content":{"rendered":"

<\/a><\/a>Okay, it’s time to play “How Stupid Can Marketers Get?”<\/p>\n

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Let’s say you work for a shoe store chain, and you want to tell people how great your shoes are.\u00a0 Here’s the pitch for a TV spot.\u00a0 A bunch of white guys in a Hummer are cruising the Serengeti, apparently in search of big game. \u00a0(What drama.) \u00a0They find the tracks of their quarry, and set off in pursuit.\u00a0 (Ooh, this is getting good.) \u00a0They come upon their prey, but (hold on, here’s the funny twist) it’s not an animal, it’s a shoeless Kenyan black marathon runner. They drug the poor guy, who falls to the ground unconscious. \u00a0And when he wakes up (stop it, you’re killing us!) he’s had running shoes molded permanently onto his feet. \u00a0(Please, we can’t breathe!!) And as you’re wiping the tears of hilariousity out of your eyes, you might almost miss the runner’s reaction:\u00a0 He looks skyward and screams in despair, NOOOOO!!!<\/p>\n

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And here’s the best part:\u00a0 when retail store Just for Feet decided to actually produce this mess, they aired it on the Super Bowl!\u00a0 Yep, they spent $2MM bucks to make a horrible racist joke that centers on how world class athletes DON’T WANT THEIR PRODUCT! (HA HA HA!!!!)
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And they ain’t the only idiots.\u00a0 How about Ford making fun of factory workers who’ve lost their jobs?\u00a0 Burger King equating themselves with Herb, the world’s most annoying and tasteless man?\u00a0 Holiday Inn comparing their renovation to a transsexual returning to their high school reunion?<\/p>\n

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<\/a>Yep, they all aired on the Super Bowl.\u00a0 And now you can relive them in all their tasteless glory.\u00a0 This week Advertising Age is asking folks to vote for the worst spot in the history of \u00a0the big game.\u00a0 You can vote for your favorite at http:\/\/adage.com\/superbowl<\/a>.<\/p>\n

And, come February 6, keep an eye out for the next truly awful spot, and play “Which CMO Will Lose Their Job This Year?”\u00a0 (Funny!)<\/p>\n","protected":false},"excerpt":{"rendered":"Okay, it’s time to play “How Stupid Can Marketers Get?” Let’s say you work for a shoe store chain, and you want to tell people how great your shoes are.\u00a0 Here’s the pitch for a TV spot.\u00a0 A bunch of white guys in a Hummer are cruising the Serengeti, apparently…\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[191,447,582,680,1186],"class_list":["post-646","post","type-post","status-publish","format-standard","hentry","category-6","tag-burger-king","tag-ford","tag-holiday-inn","tag-just-for-feet","tag-super-bowl-ads"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/quicksilverhg.com\/thequicksliver\/wp-json\/wp\/v2\/posts\/646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quicksilverhg.com\/thequicksliver\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quicksilverhg.com\/thequicksliver\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quicksilverhg.com\/thequicksliver\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/quicksilverhg.com\/thequicksliver\/wp-json\/wp\/v2\/comments?post=646"}],"version-history":[{"count":0,"href":"https:\/\/quicksilverhg.com\/thequicksliver\/wp-json\/wp\/v2\/posts\/646\/revisions"}],"wp:attachment":[{"href":"https:\/\/quicksilverhg.com\/thequicksliver\/wp-json\/wp\/v2\/media?parent=646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quicksilverhg.com\/thequicksliver\/wp-json\/wp\/v2\/categories?post=646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quicksilverhg.com\/thequicksliver\/wp-json\/wp\/v2\/tags?post=646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}