Tyco Integrated Security
What do you do when you’re the world’s largest commercial security firm, and no one has ever heard of you? And you’ve only got a few months, and a limited budget, to tell your story? And you’re, well, starting to freak out? Why, you go out and build yourself a big, powerful brand. Starring a big powerful hall-of-fame quarterback. Throw in a massive mountain of hardware and software. And call up a super-morphing, threat-destroying, delivery-service-truck robot. THAT is what you do! (So that’s what we did.)
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