May 2007 – the quick Sliver

5.25.07 Stormy Weather

May 25, 2007 Mike Keeler

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Next week is the beginning of hurricane season, but a storm is already raging. The National Oceanic and Atmospheric Administration (NOAA) are the federal geeks that make the predictions about the weather. The month of May is their “showtime”, when their annual hurricane forecast is released; the 2007 forecast calls…

5.18.17 Drop by Red Drop

May 18, 2007 Mike Keeler

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At the very epicenter of American marketing, something strange is going on. A recent drive up the Joisey Turnpike revealed an interesting trend: hundreds of the most prominent service stations have been refitted with garish new graphics. A new brand has been springing up everywhere. Where for decades one saw…

2007 ExxonMobil Gas Getty Lukoil marketing

5.11.07 Cute as Knut

May 11, 2007 Mike Keeler

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Leo DiCaprio knows the rules: “Never work with children, never work with animals, never work with someone better looking than you.” But on the cover of this month’s Vanity Fair, Leo commits triple-career-suicide by appearing side by side with Knut, who is an animal, a bona-fide child star and perhaps…

2007 Green Marketing Knut Polar Bear

5.4.07 Rookie Coaches

May 4, 2007 Mike Keeler

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This is the story of two rookie coaches. Sort of. Mike Pressler coached at several Division III schools before bagging the big job: head lacrosse coach at Duke University. Over the next 16 years, he built the team into a powerhouse that won multiple ACC titles, and was just one…

2007 Bryant Duke Hofstra John Danowski lacrosse Matt Danowski Mike Pressler