This blog isn’t finished, it’s just a draft. If it were final, it wouldn’t contain the well-known phrase, lorem ipsum dolor sit amet, consectetur, adipisci velit. Say what? Let me explain. In the advertising world, when graphic designers create a draft of a layout, they often use placeholder text for…

Okay, listen up, cupcakes, here’s a case study on the power of branding. Way back in 1849, a small bakery opened on Broome Street in New York, operated by a family of Belfast immigrants named Ward. They were so successful that they eventually bought up multiple competitors and became the…

250 years ago, September, 1773, there was a Category 5 storm headed for the North Atlantic. But it wasn’t meteorological, it was monetary. It had to do with one of the most valuable substances known to man, which was whale oil. In the days before petroleum products, whale oil provided…

You can travel in style, but eventually you have to pay the bill. History remembers George Pullman as the inventor of the railroad sleeping car which is synonymous with his name. It was the perfect idea for the time, when the American railroad system was exploding after the Civil War,…