It’s time to admit it: marketing is foolish.

And has been for some time. For example, back on April 1, 1996, Taco Bell announced that they had purchased the Liberty Bell and renamed it Taco Liberty Bell. Hundreds of outraged calls poured in to National Historic Park before the truth was revealed. The stunt merited comment in the day’s White House briefing when press secretary Scott McCurry vamped, off-the-cuff, that the Lincoln Memorial had been purchased by an automaker and renamed Ford Lincoln Mercury Memorial.

For April Fool’s 1998, Burger King addressed the needs of southpaws with the launch of the left-handed Whopper. Made from the same ingredients as the regular Whopper, all of the condiments were turned 180 degrees. Dozens of people came in asking for it, including one guy who said he was interested but wanted to know if it came in a right-handed version.

There have been variations aplenty. Ben and Jerry’s launched Cyclone Dairy, a line of ice cream made from the milk of cloned cows. On YouTube, videos have played upside-down. Southwest Airlines debuted service to St. Olaf, the fictional birthplace of “Golden Girls” matriarch Sophia Petrillo. And who could resist the appeal of bacon-flavored Scope?

Some stunts have proven foolish indeed. In 2016, Google had to apologize for surreptitiously adding “Despicable Me” minions to Gmail, causing some folks to unknowingly include inappropriate elements in their personal and professional communications.

This year, Microsoft marketing chief Chris Caposella warned employees not to participate in any hoaxes, as they “have limited impact and can actually result in unwanted news cycles.” (That’s marketing-guy-speak for sh*t-storm.)

But that’s not gonna stop every person, and certainly not every brand, from being foolish. And this year the 1st falls on a Monday, so there’s maximum potential for unwise professional shenanigans and lasting regret.

You’ve been warned; be careful out there next week.

On the other hand, if you want to break the seal and get it over with, you could just go ahead and click here now.

Do it. I double-dog-dare-ya.