Super Bowl – the quick Sliver

2.2.18 Super-Stupid

February 2, 2018 Mike Keeler

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Okay, it’s time to play “How Super-Stupid Can Marketers Get?” Let’s say you work for a shoe store chain, and you want to tell people how great your shoes are. Here’s the pitch for a TV spot: a bunch of white guys in a Hummer are cruising the Serengeti, apparently in…

2018 marketing Super Bowl

1.31.14 Super Bad

January 31, 2014 Mike Keeler

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All of us smarty-pants ad execs can tell you all about that famous ad from 1984. Steve Jobs and his ad agency Chiat/Day cooked up an idea for a commercial that involved a dystopian future, a population of brainless citizens, an all-powerful Big Brother, and a gorgeous Nordic track and…

2014 1984 advertising Apple Chiat/Day Lemmings steve jobs Super Bowl

1.24.14 Pro Thug

January 24, 2014 Mike Keeler

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Richard Sherman of the Seattle Seahawks is not a thug. Seriously. Here’s a kid who grew up in Compton and worked hard for everything he’s got. He was the Salutatorian of his high school class. He earned All-America honors in the triple jump and played both ways on the football…

2014 Peyton Manning RIchard Sherman Ryan Leaf Seattle Seahawks Super Bowl

10.7.11 1984

October 7, 2011 Mike Keeler

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The Board of Directors thought he was nuts. And you have to admit, the idea behind Steve Jobs’ television spot was rather, um, different. It was a story about a soulless industrial future, an army of automatons, and a track and field athlete. The story was created at a boutique…

2011 1984 advertising Apple Computer Ridley Scott steve jobs Super Bowl

1.21.11 N-Y-N-J Jets Jets Jets!

January 21, 2011 Mike Keeler

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As this year’s Super Bowl approaches, we note that only one of the four remaining teams can win the championship for the first time. The Green Bay Packers have won more championships – 12 – than any other team, including the first two Super Bowls and another Super Bowl in…

2011 Chris Christie Jets Joe Namath Mayor Bloomberg New Jersey New York Super Bowl