Bettye Muller
World Science Festival
What happens when you put dozens of the world’s coolest scientific minds alongside the hottest entertainers, and ask them to get jiggy? Well, not much actually, unless you can get an audience to come and join in. That’s where we came in. We developed program materials, a website, site signage, a Times Square JumboTron video, and launch advertising that brought the World Science Festival to life, and brought the world to participate.